In May of 2013, we launched the corporate brand "STYLEM". Under this brand and new brand logo, we as a group have strengthened, led and managed our organizations to accelerate our global strategies. The brand "STYLEM" embodies our will to pursuit customer value in fashion and lifestyle market and, it appeals the core values of STYLEM's business to the world. “STYLEM” will keep creating and developing new materials, products and services for people to enjoy fashion and to realize happy life worldwide.
Art / Mode, School, Manner
Words, Act / Methods of expression, Way, Tradition
Thing / Design, Type, Lifestyle, Living
Clothing / Fashion, Trend
Needle of a phonograph
Gnomon of sundial
Intangible value that enriches people’s lives
To define in each period in history
To be a powerful guide
in fashion industry
To define in each period in history
To be a powerful guide
in fashion industry
Ylem is "the original matter that (according to the Big Bang theory) existed"
before the formation of the chemical elements.
Based on "αβγ paper" propounded by a theoretical physicist George Gamow, "Big-bang theory" was brought forth by Georges-Henri Lemaître.
Gamow supported this theory. As a highly successful science writer, Gamow wrote many books for novices explaining the complex physical theory in simple words.
"Mr. Tompkins in Wonderland" is one of those books well-known.
Ylem means 'space between heaven and earth' in Hebrew.
The beginning of the universe and all the elementsn
The root or the origin
The origin of clothing
Seeds that exist between fashion and people
The root or the origin
The origin of clothing
Seeds that exist between fashion and people
Our Corporate Brand Logo
Our logo and its design concept are the visible expression of our business and ourselves.
We gave it a peerless motif to show our will to keep creating and developing new materials, products and services for people to enjoy fashion and to realize happy life worldwide.
Each letters of “STYLEM” are created as if they were made of textiles that if you look close at its minute details you will see it having rough edges just like when a textile is cut, and that represents the brand itself. We based it on the Sans Serif Franklin Gothic font, which was developed in the latter half of the 19th century close to the time of our establishment and added strength and tenderness to the characters. It also expresses the "STYLEM-NESS" in them. It is the image we have externally of "strong and stout" since we don't stop ourselves at just "people of fashion business" but have a tendency to also recognize as "stout professionals and business people.
Furthermore, we have altered the "Y" character in STYLEM logo to bring YLEM factor to attention, for while STYLE is a well-known word, YLEM is a technical term only few have heard. By doing so, our vision "coloring the world with the individuality of people" would also be felt from the typeface by all people who associated with STYLEM.
The black color was chosen as the logo color to represent the beginning of the universe.
